ITV football pundit Robbie Earle has been fired from their World Cup team after passing complementary tickets to a third party.
ITV said a ‘substantial’ number of tickets for the Denmark v Holland match on Monday had been passed on. This practice is strictly prohibited by FIFA.
In a statement Earle said: “I didn’t think I was doing anything wrong.
“I hope when people hear the full story they will see me in a different light. I have absolutely no connection with any marketing ambush agency and have not profited in any way from these tickets.”
ITV said in a statement: “Following claims by FIFA that official 2010 World Cup tickets may have been used for ambush marketing, ITV has reviewed its entire ticket allocation for the tournament.
“Immediate investigations indicated that a block of ITV tickets would appear to have been used for unauthorised purposes during the Holland v Denmark match.
“Further enquiries have revealed that a substantial number of tickets allocated to Robbie Earle for family and friends have been passed to a third party in breach of FIFA rules.
“As a result, Robbie Earle’s contract with ITV has been terminated with immediate effect.”
Apparently officials ejected 36 women who were wearing orange mini-dresses during Holland’s game against Denmark. They were reportedly ‘ambush marketing’ a brand of beer.
Earle was a professional footballer for Wimbledon and played for Jamaica in the 1998 World Cup.