ITV has secured the rights to the new series of The Vampire Diaries, as well as feature film, Harry Potter and the Order of the Phoenix, in a deal with Warner Bros.

The Vampires Diaries, a new romantic drama based on the best-selling book series by L.J. Smith, will be a focal point of ITV’s schedule in 2010.

Jeffrey R. Schlesinger, President, Warner Bros International Television, said: “This show was one of the most highly sought-after at the LA Screenings, attracting interest from numerous broadcasters.

He added: “We are especially pleased to place this series targeted at the youth audience on ITV2, as we believe this is the perfect home for the show.”

The deal also includes popular US series Gossip Girl (pictured) and a number of motion pictures including Academy award winning Happy Feet, Batman and Matrix franchises.

Zai Bennett, ITV’s Director of Digital Channels and Acquisitions, said the deal unlocked a huge range of exciting content.

“This deal further cements ITV and Warner Bros’ close working relationship,” said Bennett. “We are delighted that the ITV family of channels will continue to be the home of many of Warner’s first class feature films.”