ITV’s Biggest Loser wins evening slot

A new series of The Biggest Loser is due to return to ITV in early 2011, this time as an evening show following the success of last year’s daytime slot.

Kevin Sage was the winner in June 2009, with a total weight loss of a staggering 9st 6lb, after eight weeks on the life-changing show.

Shine TV boss Karen Smith, who produces the show, said: “Despite its cheeky title, The Biggest Loser is a hugely positive series which genuinely transforms people’s lives for the better.

“Last year’s winner Kevin has maintained his weight loss and has just completed the London Marathon, while Jodie Prenger who won a previous series went on to appear as Nancy on the hit BBC Show, I’d Do Anything, when her weight loss gave her a new-found confidence.”

Alison Sharman, an ITV boss, said: “This is a one of the great formats of recent years. It is a wonderfully entertaining watch, with powerful and inspirational stories at its heart. I am delighted that an ITV prime-time audience will now be able to enjoy it.”

This year’s The Biggest Loser will be the fourth series to hit UK screens; the first two were shown on Living in 2005 and 2006, before moving to ITV1 last year. The show has been an international hit, escpecially in the US and Australia.

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