Doctor Who star Karen Gillan is to star in a new US comedy pilot, Selfie.

Inspired by the musical My Fair Lady, Selfie centres on self-absorbed twentysomething Eliza Dooley (Karen), who falls foul of the social media she is obsessed with when she becomes the subject of a viral video following a very public and humiliating break-up.

That’s the cue for her to turn to a marketing expert to transform her public image, as Rex Harrison’s Professor Higgins did for Audrey Hepburn’s Eliza Doolittle in the musical that was in turn based on George Bernard Shaw’s play, Pygmalion.

The pilot is being made for ABC/Warner Bros.

Karen’s next big-screen role will see her play Nebula in Marvel’s eagerly anticipated Guardians of the Galaxy.