Karren Brady says she was nervous about replacing Margaret Mountford as Alan Sugar’s right-hand woman in The Apprentice.
The 41-year-old – who is fronting a new campaign by office labelling brand DYMO – was asked to step into the coveted role and is currently seen on TV in Junior Apprentice.
“Replacing Margaret is always going to be a very daunting task because she’s much-loved and she’s absolutely brilliant at it, and when Alan asked me to step in, I was disappointed she was leaving, I’m sure as was everybody else,” said Karren, who won Comic Relief Does The Apprentice in 2007.
“I think the most daunting thing is being able to make a contribution that people like, because it’s such a wonderful show and the format’s really good. So replacing someone who’s so successful at it is a bit daunting.
“Obviously I was thrilled to be asked. I love The Apprentice – it’s my favourite show. But I have really enjoyed it – I’ve been thrilled to be involved.”
The mother-of-two also revealed she knows what she’s looking for in the new batch of contestants.
“Firstly, a determination to do a job and do it really well. The second thing is to have enthusiasm – it’s great working with enthusiastic people and that’s about creating the right environment,” she said.
“The third thing is to have some ambition and ability to step outside your comfort zone, take risks, put your best foot forward and try. When you bring those three things together, you can get very successful application.”
*Junior Apprentice is shown on BBC One on Wednesdays at 9pm.