Kylie Minogue is set to pocket a bumper pay rise for her services on The Voice UK after pulling in the viewers during her first month on the show.

According to The Sun the pint-sized singer – who is being paid £500,000 for this series – is set to see her salary rise to an impressive £750,000 if she stays on, having been credited with reviving the BBC One show’s fortunes.

Her presence is said to have helped viewing figures soar, with around 10m people tuning in to the blind auditions last Saturday night – putting it on a par with viewing figures for The X Factor.

“The Kylie effect is incredible – she’s turned the show around,” a source told the paper.

“This could have been the final series but if ‘the Kylie effect’ holds it’s a dead cert to come back.

A BBC insider added that Kylie was ‘sitting pretty for another year’ but admitted if she got a pay rise it ‘won’t be silly money’.

The singer joined the panel this year following the departure of Jessie J, who was a coach for the first two series.

Fellow newcomer Ricky Wilson – who took over from The Script’s Danny O’Donoghue – has also proven popular.

The Voice UK continues on BBC One on Saturday night at 7.10pm.