As the fifth series of The Apprentice prepares to premiere, Sir Alan Sugar says he’ll quit the show if the BBC portrays him like a ‘deranged lunatic’ again.
Apprentice mentor Sir Alan is still fuming about a trailer for Comic Relief Does the Apprentice that went to air without his approval.
He told the Daily Mirror: “My family don’t like the way I am portrayed sometimes… I am the villain all the time. The trailer that was shown on the Comic Relief programme was outrageous as far as I was concerned.
“The idiot that edited it – and I don’t know who’s done it – went through the past five years of archive to find snapshots of me roaring like a deranged lunatic and just stuck them all together. That person feels that is how they want me portrayed. I did my nut about it, but it was too late. It had been screened and I wasn’t shown it beforehand.
“If the production team and the BBC continue to do things like that without showing me, I will not do this programme any more, it is as simple as that.
“It is more to do with my family not wanting to see that sort of s**t.”
Sir Alan was livid that he didn’t get to see an edit before it went to air, unlike the process for The Apprentice, where he vets all the episodes before broadcast.
“Someone played a dirty trick, let’s put it that way. They deliberately didn’t show me because they knew what I would have done if I had seen it. Everyone at the moment is pleading the fifth amendment, saying it wasn’t them.
“But they won’t do it again – because it will be the last time!”
The Apprentice premieres on BBC One at 9pm on Wednesday, March 25.