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Name: Melissa Cohen
Age: 27
Occupation: Food Business Manager
Lives: London
Quote: “If you get in my way, I’ll mow you down”
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Name: Dan Harris
Age: 34
Occupation: Sales Director
Lives: Oxfordshire
Quote: “In business there’s no place for shirkers and no place for passengers. I insist that people who work for me deliver”
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Name: Stella English
Age: 30
Occupation: Head of Business Management
Lives: London
Quote: “I’m like a dog with a bone, I can’t let go. If I want something, I get it”
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Name: Stuart Baggs
Age: 21
Occupation: Telecoms Entrepreneur
Lives: Isle of Man
Quote: “I’m Stuart Baggs ‘The Brand’ – I’ve got a certain type of charisma”
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Name: Jamie Lester
Age: 28
Occupation: Overseas Property Developer
Lives: London
Quote: “I’m very motivated and entrepreneurial – you need to go out there and get your hands dirty”
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Name: Joanna Riley
Age: 25
Occupation: Cleaning Company Owner
Lives: Leicester
Quote: “Don’t complicate business. Keep it simple and get on with the people you’re working with – it’s common sense”
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Name: Chris Bates
Age: 24
Occupation: Investment Banker
Lives: Surrey
Quote: “Business is ultimately about getting the basics spot on. If you get the simple things right you will succeed”
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Name: Paloma Vivanco
Age: 29
Occupation: Senior Marketing Manager
Lives: London
Quote: “I’m a hyper-achiever. Everything I do is always a success”
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Name: Christopher Farrell
Age: 28
Occupation: Mortgage Broker
Lives: Cheshire
Quote: “I was a sniper in the Royal Marines and I take that killer instinct across into business”
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Name: Laura Moore
Age: 22
Occupation: Business Development Manager
Lives: Warwickshire
Quote: ” A lot of people can talk the talk, it’s very easy to fluff up what you’ve done but my results are hard-proven”
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Name: Alex Epstein
Age: 26
Occupation: Unemployed Head of Communications
Lives: Manchester
Quote: “Be different. When everyone is zigging, you should zag”
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Name: Joy Stefanicki
Age: 31
Occupation: Marketing Director
Lives: Birmingham
Quote: “Be careful who you tread on as you go up as it’s likely you’ll need them on the way down”
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Name: Raleigh Addington
Age: 22
Occupation: Unemployed graduate
Lives: London
Quote: “I’m ruthless, even in Monopoly”
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Name: Liz Locke
Age: 24
Occupation: Investment Banker
Lives: Birmingham
Quote: “I’d liken myself to a Lamborghini, fast, exciting, stylish and successful”
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Name: Shibby Robati
Age: 27
Occupation: Surgeon and Business Owner
Lives: London
Quote: “My first word wasn’t mummy it was money”
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Name: Sandeesh Samra
Age: 26
Occupation: Recruitment Consultant
Lives: Nottingham
Quote: “Don’t go for the quick win. Look after your customers and clients”
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This series, Lord Alan Sugar is joined by his trusted aides Nick Hewer and newcomer Karen Brady to put this year’s candidates through their paces over 12 weeks of gruelling tasks
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The candidates are immediately split into two groups, making it boys v girls as the new series kicks off
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