The new host of ITV1’s Hell’s Kitchen, Marco Pierre White, has slammed fellow celebrity chefs Jamie Oliver and Gordon Ramsay.

Marco dismissed Jamie’s school dinners campaign as a publicity stunt which has failed to improve children’s food

He also stoked up his simmering feud with Gordon Ramsay, saying: “He doesn’t enrich my life in any way.”

Marco will put 10 celebrities through their paces in the new series of ITV1 reality show Hell’s Kitchen, to be broadcast later in the year. And it wasn’t long before he was taking a swipe at hit C4 show Jamie’s School Dinners.

Jamie campaigned for junk food to be banned from schools. Following his TV series, the Government pledged an extra £280 million for school meals.

But an unimpressed Marco said: “I don’t actually admire him. I like Jamie. But I think when you walk down Downing Street to Number 10 with a camera crew at the gates, it’s a bit cynical.”

A young Gordon Ramsay learned his trade with Marco and the pair are said to have fallen out.

Ramsay starred in the first series of Hell’s Kitchen. And there seemed little doubt to whom Marco was referring when he explained his reasons for appearing on the show. “I’ll be very honest, I don’t like the way my industry has been portrayed by certain people on TV.

“My approach on Hell’s Kitchen will be about inspiring people and helping them, not belittling them and putting them down.”