Next Top Model launches Instagram search for new face

The new series of Britain and Ireland’s Next Top Model is also featuring a new search for a model via Instagram and Twitter called Insta-Model.

Dannii Minogue and fellow Britain and Ireland’s Next Top Model judge Elle Macpherson have launched an Instagram search aimed at turning fans into models and will each set up a photo challenge on which fans will be asked to upload their photos, plus the hashtag #BINTM and the specific challenge hashtag. (The current challenge is #FIERCE.)

As well as Dannii and Elle, three bloggers, bloggers Made In Chelsea star, Rosie Fortescue, will also set challenges.

For each challenge the specific judge will select a winner, with the three finalists going head to head and the public voting for their favourite via Twitter.
The winner of Insta-Model will feature in the closing credits of the series premiere of Britain and Ireland’s Next Top Model on June 13 on Sky Living. The winner will also receive a VIP trip to London.


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