Norwich gets its Alan Partridge film premiere

The premiere of Alan Partridge’s new film will be held in his home city of Norwich after a campaign by fans.

The film Alpha Papa, starring comedian Steve Coogan, was shot at locations across Norfolk earlier this year.

Since then a Twitter campaign dubbed Anglia Square Not Leicester Square has called for the movie to be premiered in Partridge’s home city.

Today production company Studio Canal tweeted a message from Partridge: “You can imagine how hurt and litigious I felt when people said I was planning to debut my movie in London instead of Norwich, or that I’d allowed my head to be turned by the prospect of big city fame.”

Partridge will greet fans at a lunchtime premiere on July 24 at the city’s Anglia Square before boarding a helicopter to transport him to the London premiere in Leicester Square.

“Any suggestions I’ve hastily cobbled together the lunchtime Norwich screening in response to a local Twitter campaign will be met with the full force of the law,” the message added.

Alpha Papa sees DJ Alan trying to negotiate with his colleague Pat Farrell, played by Colm Meaney, after he is sacked from North Norfolk Digital when it is taken over by a big media group who want to change it to Shape. Pat takes the radio station hostage and refuses to speak to anyone but Alan, so the failed TV presenter is sent in to negotiate.

Stars of hit comedy show I’m Alan Partridge including Lynn (Felicity Montagu), Geordie BP garage worker Michael (Simon Greenall) and DJ Dave Clifton (Phil Cornwell) all appear in the film.

Alan Partridge: Alpha Papa will be released on August 7.