Olympics ‘Super Saturday’ scores 17m audience

A peak audience of just over 17m viewers tuned in to the London 2012 athletics coverage on BBC One on Saturday night, as Jessica Ennis, Mo Farah and Greg Rutherford all took gold medals.

The viewing figures peaked at the 17.1m as Farah rounded off Team GB’s spectacular night by winning the 10,000m – making it the biggest Olympics audience since the 26.9 who tuned in to the opening ceremony last weekend.

The news was confirmed by BBC Olympics head Roger Mosey who tweeted, “Stunning viewing figures for last night’s amazing athletics.”

As well as Farah’s triumph, 16.3m watched Jessica Ennis take gold in the heptathlon, while a further 15.6 saw Greg Rutherford’s victory in the long jump.

The figures are a considerable jump on those for Friday evening, when an average of 8m watched Ennis continue her heptathlon bid, and 11.8m tuned in to see British athletes Julia Bleasdale and Jo Pavey in the women’s 10,000m.

As well as the evening’s tally, Saturday also saw Team GB picke up gold medals for the men’s four rowing team, the women’s double sculls rowing and the women’s cycling team.

Other events which have proven popular over the past week have included Rebecca Adlington’s swimming matches, with over 11m watching her power her way to a bronze medal last Sunday night.

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