The X Factor once again lost out to Strictly Come Dancing in the weekend ratings, with figures showing that the programme has lost a million viewers since the equivalent show in 2012.
According to overnight figures Strictly notched up its biggest audience so far this series, with 9.8m tuning into the love-themed show between 6.30pm and 8.30pm on Saturday night.
The peak rating for the show was even more impressive, with the viewing figures reaching a high of 10.9m.
By contrast The X Factor’s first live show – which overlapped with Strictly by half an hour – scored an average audience of 8.1m viewers, including those watching an hour later on ITV+1.
The show, which finished at 10.15pm, reached a peak rating of 9.5m.
However those figures not only left it trailing in Strictly’s wake, but were also down considerably on the first live show of 2012, which pulled in an average audience of 9.2m and a high of 10.3m.
Strictly, which emerged as ratings champion last year, is showing signs of doing the same again, having beaten The X Factor every week since it returned at the end of September.
*VOTE NOW for your most-loved stars and shows in the TV Times 2013 Awards and enter a draw for 47in LED TVs, YouView boxes and John Lewis vouchers.