A TV advert featuring Sean ‘P Diddy’ Combs and a scantily clad model, which was banned in the US for being too erotic, has been given the green light in the UK.

The ad for the rapper’s new fragrance, Unforgivable Woman, can be seen on Channel 4 on Friday at 9.45pm during a double bill of Peter Kay’s Phoenix Nights. If you can’t wait that long, take a look at it below, but be warned, it’s a little risque.

The ad was reportedly banned by US ad watchdog the Federal Communications Commission, but has been approved by the UK’s Broadcast Advertising Clearance Centre to run after the 9pm watershed.

Diddy said: “I feel strongly that this movie needs to be viewed and judged by the public rather than by executives. Some people may be uncomfortable with the sensuality and sexual content, but it is important for them to make that decision personally.

“Since we launched the Sean John brand 10 years ago, we have taken chances and done many non-traditional things. This three minute movie is no different; it will revolutionise the way people view fragrances forever.”

The full three-minute edit is available to view online at www.myspace.com/diddy.

Here is the short version…