An attempted plug by Paul Daniels for British bangers almost blew up in his face when viewers complained he was being homophobic.

The conjuror, currently starring in Strictly Come Dancing, told one of the hit BBC1 show’s judges, Craig Revel Horwood, not to give up ‘his day job eating sausages’.

The line was a reference to openly gay Craig replacing Paul as the face of a campaign celebrating British Sausage Week, but a BBC spokesman confirmed that ‘a handful’ of viewers complained he was being homophobic.

The sharp-tongued dance judge tried to clear up the confusion on Twitter, writing: “Paul Daniels naturally was referring to my being crowned King of the Sizzle for sausageweek!”

Paul also took to the internet, tweeting: “If journos thought the mild sausage gag was about being gay they obviously don’t keep up with the news. It’s Sausage Week!”

British Sausage Week, which starts on November 1, is organised by the British Sausage Appreciation Society.

In his role as King of the Sizzle, Craig will have to judge the nation’s finest bangers in a bid to find a winner in the Star Sausages competition.