back to future

Secret Cinema presents Back to the Future announces the Grand reopening of the ‘Hill Valley Stores’ pop-up store to the public on Friday 11th July on East London’s Hackney Road. The Hill Valley Stores will include Ruth’s Frock Shop and Roy’s Records, 1950s fashion and vinyl stock, sourced to give ticket holders and the general public a first glimpse into the world of Secret Cinema presents Back to the Future and a chance to shop for vintage costumes ahead of the event, which runs from the 24th July until the 31st August. Ruth’s own staff will be at hand to provide fashion advice, and Ray is said to have the best taste in music this side of the Californian mountains.

Hill Valley Stores will also host the Elite Beauty Salon with grooming for men and beauty sessions for the ladies while Lou’s Diner next door is serving amazing milkshakes and burgers. There will be dancing lessons, Rock’n’Roll parties and much more to come.


As Hill Valley’s first destination for chic day and evening wear, Hill Valley Stores will give audiences the opportunity to shop and interact directly with the narrative of the upcoming Secret Cinema, and visit 1955 through its very own London corner. The café next door to the Hill Valley Stores will open as ‘Lou’s Diner’ from Back to the Future.

59 Hackney Road, London, E2 7NX
Opening times:
Thursday: 11am – 7pm
Friday: 11am – 10pm
Saturday: 11am – 10pm
Sunday: 11am – 10pm

Secret Cinema Presents Back to the Future will run from 24 July – 31 August 2014.

As the largest theatrical live show of its kind, over 84,000 will attend the event this Summer. Secret Cinema will build the town of Hill Valley in a secret London location and transport audiences into a richly detailed imagined world. Audiences will travel back in time and become citizens of Hill Valley living between 1955 and 1985 with secret alleys and entrances in the town that will allow them to travel to 1985 and 2015.

Tickets are still available for dates between: 14 – 31 August here: