Simon Cowell has filmed a promotional video telling American audiences what they can expect from the US version of The X Factor.

In the three-and-a-half minute clip, Simon – who quit American Idol last year to focus on taking the ITV1 talent show Stateside – was talking up the US show before auditions kick off in Los Angeles in March.

He said: “I can assure you one thing – you’ve never seen a show like this in America. A lot is going to surprise you.”

Among footage of UK finalists such as Cher Lloyd and Daniel Johnson, Simon warned hopefuls: “You’ve got to stand out, you’ve got to be remembered. Dress differently, behave differently, dance differently… just be remembered.”

And he made it clear he’s determined for the show to be a success – not least because the prize for the winner is $5 million.

He said: “If I am going to come back to America and say, ‘I’m serious about this and I am serious about finding talent, then I am going to guarantee the winner of the competition, five million.. cash… it’s a $5 million audition.”

CLICK below to watch Simon Cowell’s promo for X Factor US