Sir Alan Sugar has said he had accepted his peerage and new role as the Government’s enterprise tsar for ‘the need of the country’.
Sir Alan, famous for his catchphrase ‘You’re fired’ on television show The Apprentice, attacked the lack of business expertise among civil servants, and pledged to ‘guide them in the right direction’.
The multi-millionaire businessman, who will receive a seat in the House of Lords as part of a new role boosting enterprise, said the appointment would enable him to give help to small businesses.
Details of the appointment were thrashed out between Prime Minister Gordon Brown and Sir Alan, who is a long-standing friend of the Mr Brown, at Number 10 on Thursday.
In an interview with Sky News Sir Alan said: “I am doing it because of the need of the country really.
“If you can believe me, it is not politically motivated in any way. It is more I think that small businesses and people need help.”