The winner of the first series of The Apprentice, Tim Campbell, has quit his £100,000-a-year job with Sir Alan Sugar, it’s been reported.

Campbell was hired in 2005 and given a job in the health and beauty division of Sir Alan’s electronics firm Amstrad. But now Campbell is going it alone.

According to the Evening Standard, Campbell is setting up a male grooming business and a social enterprise initiative, which will give launch funding to budding entrepreneurs.

Campbell’s move comes with the full backing of Sir Alan, who said: “Tim has left Amstrad to pursue his own personal projects. He has been a great asset to the company and I wish him the best of luck for the future.

“He was the right choice and I will be there to offer help and guidance should he need it.”

Campbell added: “Sir Alan Sugar has been my motivation in both starting a business and creating a fund for budding entrepreneurs to do the same. Since winning The Apprentice, Sir Alan has been nothing but inspirational. From him I’ve learnt how to take risks.

“More importantly, he has built my self-confidence and taught me practical skills that have helped me to look at new challenges.”

The Apprentice 3 starts on BBC One on Wednesday, March 28.