Strictly Come Dancing emerged as clear winner in this weekend’s Saturday night ratings battle, after pulling in a million more viewers than its rival The X Factor.
The dance show, which saw all 14 couples take to the floor in their first bid to avoid elimination, notched up an average audience of 9.9m compared to an average of 8.8m for The X Factor.
And the figures mark the latest ratings woe for The X Factor, which has lost around 2m viewers compared to its audience at the same stage in 2011.
Strictly also beat The X Factor in the peak viewing figures, with the BBC One show scoring an audience high of 11.3m, while The X Factor peaked at 10.2m.
The show failed to beat Strictly in the ratings despite the controversy surrounding last Sunday’s results show in which Gary Barlow stormed off set following the exit of his act Carolynne Poole.
The singer left the show after Louis Walsh’s decision to send the judges’ vote to deadlock led to Rylan Clark being saved instead of her.
Last weekend also saw Strictly narrowly beat X Factor in the ratings, pulling in an average audience of 8.7m, while X Factor managed 8.6m.
The two shows also overlapped for the first time this weekend, with Strictly beginning at 6.30 and ending at 8.25 – five minutes after The X Factor began.