Susanna Reid is being tipped to lift the Glitterball trophy on Saturday night’s Strictly Come Dancing final as it emerged that she has dominated the public vote in recent weeks.
According to the Mirror the BBC Breakfast presenter – who is partnering series newcomer Kevin Clifton – polled twice as many votes as her nearest rival Sophie Ellis-Bextor in last weekend’s semi-final.
And she took a similar lead during the quarter-finals, with the paper reporting that she scored 38 per cent of the vote compared to Sophie’s 15 per cent.
“Susanna is the everywoman of the competition and the one all mums at home can relate to,” Tess Daly said ahead of Saturday’s main event.
“She may not be the strongest dancer left but you can’t help but love her personality.”
Ladbrokes has offered odds of 11-10 on Susanna being crowned winner of the first ever all-female final in series history, with Sophie the 7-2 second favourite.
However a last-minute surge of bets on Abbey Clancy has seen her odds shorted to 9-4, suggesting she could be poised to cause an upset.
A spokesperson for the bookies said that 72 per cent of bets on Strictly in the past week had been placed on the Scouse model, who is partnering another series newcomer, Aljaz Skorjanec.
Meanwhile Natalie Gumede – once the favourite to win the series – is now the outsider of the competition at 10-1.
The action kicks off on BBC One from 6.30pm, with the winner announced in the second show of the night at 8.40pm.