Tess Daly is fronting up a new campaign for La Senza lingerie.

The Strictly Come Dancing presenter, who is married to Radio One host Vernon Kay, has modelled a range of lingerie from La Senza’s new collection for the festive season.

The photographs will feature on billboards and in all 180 La Senza store windows across the country in the run-up to Christmas.

The company said Tess’s Steal The Show campaign, which features the 38-year-old in a showgirl setting with top hat and cane, aims to bring together the two sides of every woman – playful and fun, yet glamorous and confident.

The campaign is Tess’s first major lingerie campaign in more than 10 years.

Tess said: “As a mum-of-two, I was flattered to be asked to model for La Senza’s Christmas lingerie campaign.

“It was great fun becoming a showgirl for the day, complete with top hat and cane.”

Tess’ hubby Vernon recently posted a photo of Tess in her bikini on Twitter, saying he was impressed with how good she looked after having a baby.