The Apprentices make a show of it in Birmingham

The 10 contestants left in The Apprentice do their best to make sure their sales figures don’t remain static when they are sent to sell at a caravan show tonight.

Lord Sugar sends the two teams, led by Kurt Wilson and Neil Clough, to the Motorhomes and Caravan Show at the Birmingham NEC to find accessories, including a roofbox that becomes a boat and a plant-pot barbecue, to sell to the public.

They also have to find an expensive luxury item to sell as well, with one team going for a folding camper van while the other picks a retro-style van.

Project manager Neil picks Jason Leech to help him sell the collapsible camper and is upset when his team-mate proves a hit with elderly motorhome fans.

Karren Brady, who is sent to Birmingham to keep an eye on The Apprentice contestants, says: “Neil thinks he’s a far superior salesman than Jason, but actually I think it’s Jason’s technique that’s going down better. Sometimes (he’s) rather theatrical, sometimes overly sincere, but the more mature person seems to really like it.”

Neil admits Jason’s success has hit his ‘man pride’, but insists: “It certainly doesn’t make him the ‘God of Sales’. However I’m happy with what he’s done, I’m playing catch-up, and we’ll see by the end of the day who’s made the most.”