The Voice saw its ratings decline further on Saturday ngiht as the evening once again belonged to Britain’s Got Talent.
The BBC One show – which reached the first part of its knockout stages on Saturday night – was seen by an average audience of 5.7m between 8.30pm and 9.40pm.
Those figures represent a new low for the series so far, following last weekend when the ratings fell below the 6m mark for the first time.
Its audience peaked at 6.5m at around 9.30pm – the same time as the results show of the Britain’s Got Talent semi-final began.
The show has seen its rating fall in recent weeks after pulling in around 7-8m viewers for its earlier blind audition stages.
While it benefitted from a move to a later timeslot to avoid a clash with Britain’s Got Talent, the decline mirrors that of 2012 when the ratings also dropped as the show reached its later knockout stages.
By contrast Saturday’s Britain’s Got Talent pulled in an average audience of 8.6m viewers as the last semi-final aired – including those who caught the show an hour later on ITV+1.
The figure rose to a massive peak of over 11m at 8.20pm as the series favourites Attraction took to the stage.
Saturday’s show saw both Attraction and Irish singer Jordan O’Keefe make it through to next Saturday’s grand final.
The Voice saw Tom Jones and will.i.am choose their finalists ahead of the live heats beginning on June 7 – with Jessie J and Danny O’Donoghue due to choose theirs on Sunday night’s show.