Coleen McLoughlin – fiancée of Manchester United striker Wayne Rooney – has signed a major deal with ITV to front a series of new TV shows over the next two years.

One of the programmes is a six-part reality series called Coleen’s Model Agency, which will see the 21-year-old groom a group of catwalk wannabes to success through her own fledgling modelling company. She will offer the girls style and grooming tips, before helping them find jobs with her contacts in the fashion industry.

“Coleen’s fans have seen her evolve from shy schoolgirl into a modern fashion icon,” a show insider told the Sunday Mirror. “Now she wants to use some of the skills she has learned on that journey to help others make it in fashion and showbiz.

“She will call in favours from top designers and her magazine and showbiz contacts to make this one of the most celeb-packed series on screens.”

Other, as-yet-undisclosed TV formats will follow over the course of the two-year deal.