TV presenter Ulrika Jonsson has said that she believed for years that her date-rape ordeal when she was 19 was her fault.

Ulrika – who was crowned winner of Celebrity Big Brother in January – discussed the incident in a TV interview with Piers Morgan to be screened later this month.

“I felt I’d allowed myself into a situation which I shouldn’t have,” she told Morgan in the interview, part of his ITV1 series Life Stories. “I blamed myself.”

The 41-year-old said that she was so paralysed with panic she could not scream for help – and that afterwards her attacker suggested they should go to the cinema.

“I felt pain, physical pain,” she said. “I said ‘I can’t go’. I don’t remember what I said but I stayed and he left. I actually don’t think he realised what he’d done.”

Ulrika first spoke of her ordeal, which happened when she was 19 and working as a secretary at TV-am, in her 2002 autobiography Honest.

She has admitted she knew her attacker and that he had come to her hotel room because they were going on a date.

He was charming and very nice and then things started to happen very quickly,” she said.

He got very amorous and I panicked because to me that was not what I was expecting.”