Here it is then – the John Lewis Christmas ad for 2015, which has become an annual sign the festive season has begun in earnest.
We won’t tell you too much before you watch it, only that John Lewis has partnered with Age UK for its latest assault on your Yuletide emotions.
The story features a young girl named Lily, striking up a connection with an elderly man who she spies through her telescope living alone on the moon.
The song behind the action is a cover of the Oasis track Half The World Away, recorded by the 19-year-old Norwegian artist Aurora.
John Lewis teamed up with Age UK in an effort to raise awareness of the million older people who go for a month, not just at Christmas, without speaking to a friend, neighbour or family member.