Gok Wan’s fashion campaign has helped a wheelchair user land a modelling contract.
Disabled model Shannon Murray is to feature in a new fashion campaign for Principles.
Shannon models the Principles by Ben de Lisi range in a photography campaign to appear in the windows of Debenhams and online.
The 32-year-old, who broke her neck when she was in her teens, said: “I think this is a fabulous step forward by Debenhams and I’m proud to be part of such a big move towards positive representation of disability in high street fashion.”
Shannon joins three other women for the campaign – size 16 model Kate Fullman, 5’4″ model Tess Montgomery and size 10 model Tokumbo Daniel.
The campaign is in partnership with the television show How To Look Good Naked, fronted by stylist Gok.
He said: “We in the UK have the best high street in the world. It’s a multi-million pound industry that needs to recognise all shapes, sizes and disabilities.”
Debenhams will use the images in its Glasgow, Guildford, Oxford Street and Nottingham branches with the intention of extending the campaign across all stores.
The retailer said it was committed to using disabled models in future campaigns.