Simon Cowell has announced that a share of the profits from this weekend’s X Factor will go to the Philippines Typhoon Appeal.
The mogul revealed the news on Twitter, confirming that money from phone votes and downloads of songs featured on the show would go to help the victims of the devastating Haiyan storm.
“Tonight @thexfactor has backed The Sun’s campaign for DEC Philippines Appeal & we are donating profits from votes & downloads too,” he said.
“All of us around the world have been horrified by the scenes of utter devastation that have appeared on our television screens and in our newspapers. The Philippines is suffering from a natural disaster that is almost too unbelievable to understand and they need our help now.”
Show bosses have confirmed that 15 pence from every phone vote and 50 pence from every track downloaded would go to the appeal.
Over 3,600 people are thought to have died in the typhoon, which devastated areas of the Philippines with winds of up to 235 mph.
It is thought the death toll could rise to as many as 10,000.
The X Factor – which this week will feature the acts performing songs by British artists – kicks off on ITV at 8pm.