New judges Tulisa Contostavlos and Kelly Rowland glam up for the launch at the O2 centre in Greenwich, south London
Fellow judge Gary Barlow looks quite at ease with his role in proceedings
Will Tulisa be the new star of The X Factor?
Or will Kelly’s undoubted status and experience in the pop world dominate the series?
Dermot O’Leary will once again be the series’ voice as host
While former X Factor finalist Olly Murs will co-host The Xtra Factor with…
What do you think… Do you think they complement each other?
There seems to be someone missing… Who could it be? Tune into The Factor on ITV1 on Saturday, August 20 to watch the first series without Simon Cowell